May 16, 2005
Making Money By Giving Things Away
Well, Wendy's had themselves a good idea -- one they've done before, I'm pretty sure. Last weekend, they gave away Frosty Juniors, no purchase necessary. (I cached the image, in case Wendy's takes the page down.)
Of course, almost nobody's going to go to Wendy's and just get a triple-shot of milkshake. While they're there getting their free stuff they're going to buy meals. So for the minimal cost of Frosty-stuff (what's in those things, anyway?) they probably doubled their business this weekend.
Not quite as cool as the Penguins deciding that discounting tickets for college students to at least get butts in the seats was a good deal for all involved -- I once got tickets 10-15 rows behind the net for $15 each -- but still a good plan.
I, of course, bought a double-cheeseburger meal to go with my triple-shot of Frosty.